Accredited Investor Status Takes Center Stage with Crowdfunding

An accredited investor is a person that the SEC deems is sophisticated enough to protect themselves in making investment decisions and therefore does not require certain additional protections under certain securities laws.  There are several ways to qualify as an accredited investor with the most common being having either (1) $200,000 (or $300,000 jointly with your spouse) in income over the last 2 years or (2) $1 million in net worth (excluding home value).

Historically, accredited investor status has been very important to startups because securities laws make it is prohibitively expensive and burdensome to take investments from unaccredited investors.  If a company sold securities to a non-accredited investor, it would effectively have to make disclosures on par with those required in an IPO.

Now, with passage of the JOBS Act, accredited investor status will take on even greater importance, primarily for two reasons:

Advertising for Angel Investments (General Solicitation in Reg D Offerings)

Soon (once the SEC finalizes the regulations under the JOBS Act) startups will be able to publicly advertise, or generally solicit, investments in their companies so long as all of the ultimate investors are accredited.

This means that companies would be able to publicize information about its financing round and the opportunity on television, radio, twitter, LinkedIn, Google ads, email blasts and any other method you could conceive of.  This represents a sea change in both securities regulation and startup financing.

Currently only 10-15% of accredited investors in the country make any type of angel investments.   By allowing advertising to these accredited investors, that number could dramatically increase with the other 85% becoming aware of investment opportunities and finding it much easier to participate  (e.g. through an accredited investor funding portals like Gust, AngelList or FundersClub).

There is a catch, however, as to utilize general solicitation companies will now have to take “reasonable steps to verify” that every single one of the participating investors is accredited.  In the past, this usually meant simply signing a questionnaire or agreeing to reps and warranties in a purchase agreement, or “self-certifying.”  The SEC has specifically said that now,  in many cases, this self-certification will not be enough where general solicitation has been used.

Failure to appropriately verify accredited investor status could result in blowing the entire securities exemption with dire consequences, including giving each investor an option to rescind their investment (e.g. get their money back).

Investment Limits in Crowdfunding Offerings (under Title III of the JOBS Act)

Under JOBS Act, individual investors are subject to limits on the amount they can invest in a year through crowdfunding.  For an investor with annual income or net worth less than $100,000, the investor may not invest more than the greater of $2,000 or 5% of their annual income or net worth. For an investor with annual income or net worth more than $100,000, the investor may not invest more than the greater of 10% of their annual income or net worth, not to exceed $100,000

What else?  How else will accredited investor status become more important?

Crowdfunding Legal Structure: Holding Companies Should be Allowed – Tell the SEC Today

In my previous post, A Crowdfunding Corporate Legal Structure, Ipad 3 style, I proposed a crowdfunding corporate structure that utilizes holding companies, which results in benefits to all parties involved.  I’ve submitted the following comment to the SEC as I think it is important that the SEC clarifies that this type of structure will be permitted.

If you agree or disagree, tell the SEC by clicking here.

Dear SEC Staff:

Crowdfunding investors should be allowed to form a single entity holding all of crowdfunding investments, such that they can operate in a unified manner and appoint representatives to properly represent their interests.  The operating company and any future investors would then only have to interface with 1 shareholder instead of potentially thousands of individual crowdfunders. This structure has several benefits for both crowdfunders and the issuers: Read more of this post

Integration of Reg D and Crowdfunding Offerings, Proposed Safe Harbors

In my last post, Crowdfunding and the Rise of the Super Angel, I discussed the uncertainty around whether a Reg D offering and a crowdfunding offering could take place simultaneously, without integration.  As a result of this, I submitted the following comment to the SEC suggesting certain safe harbors to provide clarity on the situation.

If you agree or disagree, tell the SEC by clicking here.

What other safe harbors should the SEC consider?

________

Dear SEC Staff:

Subject: Safe Harbors Regarding Integration of Reg D and Crowdfunding Offerings

Under the JOBS Act, a Reg D offering under Title II may now take advantage of general solicitation so long as all purchasers are accredited investors.  Under Title III (Crowdfunding) of the Act, general solicitation is prohibited for crowdfunding transactions.

If a Reg D offering with general solicitation is conducted simultaneously with a crowdfunding offering, then it is possible that the general solicitation will be seen by the crowdfunders and sales will occur to unaccredited investors, apparently busting both exemptions.

Section 302(b) of Title III states that “Nothing in [the Crowdfunding exemption] shall be construed as preventing an issuer from raising capital through methods not described under [the Crowdfunding exemption].”

In order to clarify this apparent contradiction, the SEC should adopt certain safe harbors to allow for simultaneously or sequential Reg D and Crowdfunding offers without integration consistent with the intent of the legislation. 

1) A Reg D offering and Crowdfunding offering should not be integrated if no general solicitation takes places.

2) No integration if a crowdfunding offer closes prior to any general solicitation related to a Reg D Offering.

3) No integration if a Reg D offering and crowdfunding offering occur simultaneously, if the offerings have the same economic terms and:

  • the size of the Reg D offering to accredited investors is greater than the size of the crowdfunding offering (useful for VC follow-on rounds); or
  • the amount invested by sophisticated investors in the Reg D offering is at least 10% of the total size of the crowdfunding offering within the same 12 month period (this would be useful for Super Angel led rounds).

An example of such a scenario would be where a venture capital round is closed and the Company would like to offer its customers or the public the opportunity to participate in the Company.  The dangers of fraud where investor rounds are dominated by accredited investor or led by sophisticated investors are minimized because these investors will have conducted appropriate diligence and negotiated market deal terms, all of which will serve to protect the crowdfunders.

Without further clarification on this issue, issuers will be forced to wait 6 months between Reg D offerings and crowdfunding offers to avoid potential integration and the resulting violation of  both exemptions.  The above proposed safe harbors balance the two exemptions and will allow issuers to raise capital with certainty, while maintaining the investor protections intended in the Act.

**For additional coverage on this topic, I would recommend the 4th paragraph of this article at http://www.crowdsourcing.org/editorial/more-on-how-crowdfunding-unrolls-in-the-us/13391 and my blog post at http://1billionangels.com/2012/04/19/crowdfunding-and-the-rise-of-the-super-angel/.

Crowdfunding and the Rise of the Super Angel

This post has been syndicated to SeedInvest:  Check it out here.

 

 

Drive Revenue, Customer Development Through Crowdfunding

Check out this post on SeedInvest  here.

 

Summary of April 11 SEC Panel Discussion on the JOBS Act

On Wednesday,  I tuned in to a webcast where several members of the SEC discussed the JOBS Act.  The panel was hosted by PLI and included the following panelists:

  • Alan L. Beller – Cleary Gottlieb Steen & Hamilton LLP
  • Meredith B. Cross – Director, Division of Corporation Finance, U.S. Securities and Exchange Commission
  • David M. Lynn – Morrison & Foerster LLP
  • Lona Nallengara – Deputy Director, Division of Corporation Finance, U.S. Securities and Exchange Commission
  • Shelley E. Parratt – Deputy Director, Disclosure Operations, Division of Corporation Finance, U.S. Securities and Exchange Commission

The panel focused on the effective portions of the Act and did not dive heavily into crowdfunding or general solicitation. The key takeaways from my perspective were as follows: Read more of this post

Crowdfunding Portals Should Be Allowed Closing Fees – Tell the SEC Today

Sparked by my discussion with David Rose, CEO of Gust.com in the comments of my previous post, JOBS Act: How will crowdfunding portals make money?, I submitted the following comment to the SEC yesterday.

If you agree or disagree, tell the SEC by clicking here.

Dear SEC Staff:

The text of the JOBS Act indicates a legislative intent to allow crowdfunding portals to take closing fees (which could be a set fee or a percentage of the financing raised) on financings conducted on its site.

(80) FUNDING PORTAL.–The term “funding portal” means any person acting as
an intermediary in a transaction involving the offer or sale of securities for the
account of others, solely pursuant to section 4(6) of the Securities Act of 1933 (15
U.S.C. 77d(6)), that does not–
(A) offer investment advice or recommendations;
(B) solicit purchases, sales, or offers to buy the securities offered or displayed on
its website or portal;
(C) compensate employees, agents, or other persons for such solicitation or based
on the sale of securities displayed or referenced on its website or portal;
(D) hold, manage, possess, or otherwise handle investor funds or securities; or
(E) engage in such other activities as the Commission, by rule, determines
appropriate.’

Item (C) prohibits a funding portal from “compensating employees, agents, or other persons for such solicitation or based on the sale of securities displayed or referenced on its website or portal.”  This language bans commissions to employees, agents or others, but does not ban the portal itself from receiving compensation. Read more of this post

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